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今日分享
歡迎你們每天聽一本書今天我們要講的是一本暢銷書。名叫離經叛道這本書講的是那些不按常理出牌的人是如何改變世界取得成功的。
美國有一個很受歡迎的育兒網站叫babel,它的創始人格里斯科姆在最初吸引風險投資時做了一件所有創業者都不會做的事情。
他給投資者展示幻燈片。上面列出了不給他的業務投資的5理由
是的沒有聽錯,就是不投資的5個理由。
通樣做是對創業宣傳的致命打擊,因為投資人希望看到的都是投資的理由,所以創業者會拼命宣揚自己的優點。
但神奇的是格里斯科姆這種違反慣例的做法居然奏效了,babel獲得了美元的投資。兩年之後格里斯科姆如法炮製,他向迪士尼推銷bel的時候列出了babel的幾大陷。